We founded ProLife-Events Kft. in 2017 with the goal of bringing innovative and practical solutions to everyday life. In 2018, during a trip to Bali, an unfortunate experience sparked our first product idea: our beach bag was stolen. This led to the creation of SafeBeBag Beach, a secure, theft-proof beach bag designed to keep your valuables safe.
We launched the product using our own funds and successfully sold thousands of units. SafeBeBag Beach quickly became popular, but due to the economic impact of the COVID-19 pandemic in 2020, we had to pause our operations. Instead of giving up, we focused on rethinking our strategy to return to the market stronger than ever.
In 2022, we applied for the Shark Tank Hungary (Cápák Között) business show, where István Lakatos invested in our company. After the TV broadcast in 2023, sales skyrocketed, and within months, we completely sold out of stock. At the same time, we trademarked the SafeBeBag brand name and logos to ensure long-term brand protection and growth.
At the beginning of 2024, we introduced the URBAN product line, which quickly became a customer favorite due to its modern design and advanced security features. By the end of the year, we upgraded and modernized our website, safebebag.com, making it bilingual to enable seamless shipping across all EU countries. At the same time, we prepared for future product innovations.
We are starting 2025 with new product launches, reaching an even broader audience. We have revamped the BEACH collection, which will soon be available again, and designed an innovative suitcase line, with the first models set to launch in the summer. Production is already underway, and we can’t wait to introduce our latest innovations!